“The Smartphone is under hyped, more people have access to phones than access to running water.
We’ve never had anything like this before since the beginning of this planet”- Marc Andressen.
The mobile phone has caused a revolution of its own, making communication easier and virtually
making the world into a smaller, connected place. The internet is especially widely accessed through
the mobile phone, through the various Mobile applications. In this day and age a number of
businesses both big and small choose to have an application of their own. Considering statistics, an
individual spends more than 24 hours in a week on their mobile phone, much of this time is
especially spent browsing through applications. Therefore it becomes an area of interest especially
for businesses to tap into this developing new trend.
A Mobile application for your business can also be used to build your brand and gain recognition. By
creating an app that is user friendly, and visually appealing, one is more likely convey the quality of
your business and the services you provide. It can be used as a marketing tool to gather interest of
your patrons and thereby gain recognition for work through your customers interests with your
Mobile application and hence customers will be inclined to invest in your services. This is known as
‘Effective Frequency” that is hearing or seeing your brand approximately 20 times gets you noticed.
By developing an app, your business will be visible to the customers at all time, this comes as an
advantage to promote and advertise your products and services, through a device so intimate to the
customer that they view it more than just once as compared to roadside hoardings, newspaper
advertisements, posters which they may come across just a couple of times in a day. Being in the
view of the customer at all times can actually serve to help the business stay relevant to the
customer. An App may also be a channel for marketing your goods and services by announcing sales
and other promotions, associated with festive days or other similar events. It can be used to
introduce new products to the customers, all this done through the use of pop ups, push
notifications or any other feature an app may provide.
An App could also virtually digitalise various customer- friendly programmes such as a loyalty
programme. In this way, besides proving value to the customers, one can also make it possible for
the customer to conveniently keep track of all the points gathered through the programme and also
avail of rewards through the app instead of physically doing so. Thus making the system efficient and
convenient, increasing customer satisfaction on the way. A messaging or ‘Contact us’ feature in the
app helps in customer engagement, making channels of communications between your customers
open. This lets your business reach out to a large number of customers than possible through phone
calls or physically.
Though Mobile apps for businesses is a growing trend, there are only a few business that invest in
such facilities for their customers. By creating an app for your business, one can stand out from the
competition. This shows a forward thinking and customer oriented thinking and will be appreciate
by the customers. This could factor in creating a customer loyalty base, making a true and sincere
connection with them, learning what they are looking for the product and thereby serving them. On
seeing this, customers are more likely to prefer your product over your competitors as it stands out
to be unique.